Bundesverband ProHolzfenster
service branding
Bundesverband ProHolzfenster is a German institution emphasizing the importance of the wood window and door construction industry. Despite its traditional roots, the sector is undergoing a transition into a new era, characterized by a deep commitment to environmental care and innovation. We collaborated closely with them, participating in the rebranding for this new phase. Our efforts were dedicated to smoothly evolving their identity into a more contemporary, relevant, and approachable entity, all while preserving its rich heritage. The process wasn’t just about changing logos and colors; we created a visual language that speaks on a more personal level to align it with the current times and foster a closer connection with its evolving audience, which now includes younger generations in companies.
![](https://uploads-ssl.webflow.com/627a8e7114d7d24c13eafec9/656ee8b1439ee7cb132275b6_Proholzfesnter%20-%20Re-Branding%20-%20by%20markos-esther%209.jpg)
![](https://uploads-ssl.webflow.com/627a8e7114d7d24c13eafec9/656ee8c79122f0a4a2ab9a68_Proholzfesnter%20-%20Re-Branding%20-%20by%20markos-esther%2010.jpg)
![](https://uploads-ssl.webflow.com/627a8e7114d7d24c13eafec9/656ee8e133b673269255d02a_Proholzfesnter%20-%20Re-Branding%20-%20by%20markos-esther%205.jpg)
![](https://uploads-ssl.webflow.com/627a8e7114d7d24c13eafec9/656ee90963d94a85cdd66a57_Proholzfesnter%20-%20Re-Branding%20-%20by%20markos-esther%2012.jpg)
![](https://uploads-ssl.webflow.com/627a8e7114d7d24c13eafec9/656ee91d9122f0a4a2abe4e8_Proholzfesnter%20-%20Re-Branding%20-%20by%20markos-esther%202.jpg)
![](https://uploads-ssl.webflow.com/627a8e7114d7d24c13eafec9/656ee939a796b618119eb349_Proholzfesnter%20-%20Re-Branding%20-%20by%20markos-esther%203.jpg)
![](https://uploads-ssl.webflow.com/627a8e7114d7d24c13eafec9/656ee949892cc5e1197cc35f_Proholzfesnter%20-%20Re-Branding%20-%20by%20markos-esther%204.jpg)
![](https://uploads-ssl.webflow.com/627a8e7114d7d24c13eafec9/656ee95f7fef018aa6057c5c_Proholzfesnter%20-%20Re-Branding%20-%20by%20markos-esther%208.jpg)
![](https://uploads-ssl.webflow.com/627a8e7114d7d24c13eafec9/656ee99ffaca3b4a456a151e_Proholzfesnter%20-%20Re-Branding%20-%20by%20markos-esther%207.jpg)
![](https://uploads-ssl.webflow.com/627a8e7114d7d24c13eafec9/656ee9727dc9571cdd497d7d_Proholzfesnter%20-%20Re-Branding%20-%20by%20markos-esther%201.jpg)
![](https://uploads-ssl.webflow.com/627a8e7114d7d24c13eafec9/656ee98cb2a89d45b499d8b2_Proholzfesnter%20-%20Re-Branding%20-%20by%20markos-esther%206.jpg)