María R. Ponce is a Berlin based jeweller, specialized in traditional techniques, but with a deep influence of contemporary design and new technologies. She came to us because she realized that her brand was no more in the line of her professional evolution and it needed to be redesigned.
We chose a sans serif typography to give the identity the timeless atmosphere which is always present in María´s art works and the green turquoise colour to represent the strong colours of the precious gems that she uses in her pieces. We also designed a stamp to be used in packaging and stationery, showing in this way the handmade character of this beautiful artistic profession.
We applied the new identity in her digital portfolio and redesigned her website to be coherent with the brand and her new necessities.