Antonio Juan Ortuño is a Spanish podiatrist with lots of years of experience in foot diseases, who decided at one point in his career to increase his services including sport ergonomics studies and treatments, trying to solve more problems around foot and body.
These new services have a new patient target to reach and, therefore, we worked to get a new logo to show his renewed and actual work point of view . We developed a cohesive identity applied in his stationery, his clinic interior design, his advertisement campaigns and every future communication necessity. In a special work, we create some illustrations and the design concept of his new website.
The new concept comes from his two principal services: sport ergonomics and foot health solutions, and try to show the movement of all the foot joints using organic forms and clean and quiet colours.